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Corona’s dynamic DOOH campaign that reflects the city's sunset

To interrupt Londoners’ often monotonous weekday journeys on the Underground, Corona has set out to inspire and enable people to experience more sunsets in the city – launching a dynamic DOOH campaign that counts down to the sunset on summer evenings with the optimum conditions.
The dynamic creative – running on JCDecaux’s LDN and Rail D6 network – changes depending on the time of day and forecast to reflect the sunset across the city, inviting people come aboveground to enjoy the sunset that day.
The Out-of-Home element supports the wider ‘Aboveground’ campaign initiative from Corona, which will see the beer brand host aspirational events across some of the best rooftops and vistas in London, including The Shard  – to enjoy live music and amazing sunsets, with a Corona in hand.
The campaign was planned and booked through Vizeum, Posterscope and Liveposter.

Lululemon stages meditation on bus to calm commuters

Canadian athletic apparel brand Lululemon Athletica is bringing a touch of serenity to London’s public transport users, with the launch of the UK’s first meditation bus.

The activity, which began on 10th January is being staged to mark the opening of the brand’s European flagship store on Regent Street, which will welcome visitors from today (12th January). The ‘Meditation Om The Move’ bus is providing complimentary sessions until 15th January, giving passengers the tools to make every commute a soothing experience.
The interior of the double-decker London bus has been converted into an oasis of calm, with every detail designed with wellbeing in mind. Lemon, lavender, cinammon and jasmine oils – recognised by aromatherapists as being the most calm-inducing scents is diffused throughout the bus. A simple inhalation of these aromas can cause a relaxing response by activating the hypothalamus – the area of the brain which sends feel-good messages to the body.
Shakes, juices and snacks are available on board and have been specially designed by Neat Nutrition, the premium protein brand running Lululemon Regent Street’s in-house cafe. Carefully selected ingredients such as dark chocolate, honey, cranberry and pistachios have been included due to their antioxidant and stress-busting qualities.
The interior is draped with colours known to induce specific effects with green for calmness and tranquillity, yellow for happiness and positivity and purple for creativity and inspiration.
Flowers in the same relaxing colours are placed around the bus, alongside terrarium garden plants. Several experimental studies have proven that the presence of flowers and potted plants has been found to improve wellbeing, lower blood pressure and decrease levels of anxiety.
Noise-blocking headphones will also allow passengers to focus on their meditation and shut out the noises of the city, while steamed face towels will be available, to replicate an ancient practice designed to relax and rejuvinate the senses.
Lululemon is also working with global ambassador and renowned yoga and meditation expert, Ryan Leier. A former basketball professional, Leier turned to yoga and meditation following injury and now travels the world teaching others. He will be leading introductory meditation sessions specially designed to help achieve a sense of calm in the midst of hectic surroundings. As well as Leier, some of London’s leading mindfulness and meditation experts will be climbing on-board to deliver a range of other free sessions throughout the course of the week. Each session lasts between 45 minutes to an hour.
Lululemon’s newest store on Regent Street will span 6,344 sqft. Aside from athletic apparel, the store aims to offer visitors and ‘experience’, from the concierge greeting on arrival, to the Community space housing the first cafe from Neat Nutrition. The brand is also hosting a series of events in-store to mark the opening, including opening day yoga sessions, a wellness mindset workshop and strength and cardio sessions.
In December the brand hosted a series of morning yoga classes at Dalloway Terrace in Covent Garden, while in October, it staged a yoga-themed event as part of the Africa Yoga Project.
Via: Event
 

Storm Continues Intensive Expansion with Four New London sites

Out of Home media owner Clear Channel UK’s premium digital brand, Storm, has announced four new sites in London – Storm Borough High Street, which launched this month; and Storm Nine Elms Battersea, Storm Wandsworth Bridge and Storm A3 Tower, which will launch next month. These sites will be the latest to join Storm’s portfolio in the capital, and further strengthen Storm’s position as No.1 in London with the largest number of super premium screens and an unrivalled footprint which will span 14 boroughs.
Launched this month, Storm Borough High Street is ideally placed to reach an affluent metropolitan audience in Borough – home to young professionals, a buzzing nightlife and a trendy tourist hub – and is just a stone’s throw from London’s famous Borough Market, which receives 4.5 million visitors per year. The site itself, set within a customisable lighting border, boasts fantastic sight lines for uninterrupted views and targets both pedestrian and vehicular traffic heading from the newly reconfigured Elephant & Castle towards The City and Tower Bridge, Southwark, Borough, Blackfriars and Bermondsey.
Storm Borough High Street (002)
Launching in June, Storm Nine Elms Battersea will be a stunning portrait site nestled in the heart of Battersea’s new premier riverside Embassy Gardens development, where the American and Dutch embassies have moved to create a vibrant diplomatic precinct. Overlooking Nine Elms Lane, the site will benefit from high dwell times on this busy route, in an area tipped to become the Mayfair of The Thames’ south bank.
The site will sit next to the River Thames, in close proximity to affluent Chelsea and Kings Road, as well as London’s iconic Battersea Power Station. Targeting wealthy South and Southwest London consumers, the site will also benefit from an international audience, given the embassies in the area.
Storm Nine Elms Battersea (002)
Also launching next month is Storm Wandsworth Bridge, located in an area of heavy congestion directly on the approach to Wandsworth Roundabout. The site will target high traffic flow from areas such as Chiswick, Putney and Parsons Green; travelling towards Battersea, the newly redeveloped Nine Elms, Clapham in South West London and beyond into the affluent Surrey and home counties green-belt.
The screen will offer uninterrupted display across Wandsworth Bridge and feature a unique design, taking architectural inspiration from Battersea Power Station and paying homage to the local area with a stand-out “Wandsworth” motif. Audiences who will travel past this site have been found to be more likely to be in full time employment, working at director level and live in areas which boast some of the most expensive houses in South West London.
Storm Wandsworth Bridge (002)
Storm A3 Tower, which will be newly transformed to include a striking asymmetrical back-lit mesh design, will be situated on the A3 in Merton connecting South West London with the South West coast and is set to launch in June. Located on Shannon Corner in close proximity to Wimbledon and Kingston, Storm A3 Tower will target vehicular commuters and an older affluent audience, found to be more likely earn over £50k and attracted to innovative technologies.
These four new sites are the latest in Storm’s expansion, which continues nationwide with the recent launch of Storm The Mile in Leeds. Storm’s market-leading presence in London will also be further strengthened by these launches, taking the number of Storm sites in the capital to 23; covering gaps in premium digital Out of Home opportunities and creating a stunning network of evenly spread sites for effective campaign reach.
Aimee McKay, Managing Director at Storm, said: “Storm is number 1 in London and we’re delighted to be adding sites in Borough, Battersea, Wandsworth and Merton to our market-leading portfolio in the capital. Like all Storm locations, these four sites are being developed to marry stunning architectural design with state-of-the-art technologies in order to offer advertisers total ownership of truly creative digital Out of Home structures.”
 

Angry Birds Get Starring Roles at Madame Tussauds

This morning Madame Tussauds London gave guests an early preview of its first-ever digital experience, which opens this weekend, starring larger-than-life figures of larger-than-life Angry Birds, Red, Chuck and Bomb. Fans get to interact with the stars of the much anticipated The Angry Birds Movie (released on Friday May 13) digitally, with an animated  backdrop bringing to life key moments from the film, as well as physically, with the characters’ colourful new figures.
Developed in close collaboration with Rovio Entertainment and produced for the attraction by leading innovators in brand experiences, ps Live, the experience took six months to create. It will be in London from Saturday May 7 until July, before touring Madame Tussauds attractions worldwide.
“It’s a really exciting time for Madame Tussauds London and we are delighted to partner with Rovio Entertainment on our first digital experience,” commented Edward Fuller, General Manager of Madame Tussauds London. He continued: “The intention was to create a living, breathing space that gives guests a chance to interact with The Angry Birds Movie and the characters in a totally unique and fun way through animation and smart technology. The content will constantly change and guests will contribute to it, taking selfies with Red, Chuck and Bomb’s figures sharing them live. Judging by the reaction from our preview guests today, we think we have a hit on our hands.”
Nine year old, Malachi John, gave the experience a big thumbs up: “I play the Angry Birds games and cannot wait to see the movie. The trailer looks hilarious and the animations here are brilliant. The birds pop out and talk to you and you can put your picture in the backdrop. It’s so fun.”
Malachi’s eight year old friend, Kendra Mei, agreed: “I’ve never done anything like this before. It’s like you get to step into bits of the film. And I love the figures. Red looks so cross! I can’t get my arms round Bomb, but I’m nearly as tall as Chuck!”
Alex Lambeek, Chief Commercial Officer at Rovio Entertainment, commented: “It’s wonderful to be part of an exciting first for Madame Tussauds, which very much reflects Rovio’s mission to bridge the digital and physical worlds and bring the Angry Birds to life in new and stimulating ways. The experience is very playful, very colourful and a lot of fun. Guests get transported into key moments from the movie as the animation plays out around them, and Red, Chuck and Bomb have obviously achieved film star status now, with their own Madame Tussauds figures.”
The figures are modelled on The Angry Birds Movie characters and an artistic team of 20 brought them to life using extensive resource materials from the film to make them as authentic, colourful and angry as possible. Angriest of all is Red, who is portrayed complete with thunderous expression, his trademark thick black eyebrows in full frown.  Beside him is cheeky Chuck, resplendent with bright yellow plumage indulging in one of his favourite hobbies – posing – and in chilled out mode the explosive Bomb, stands at a mighty 6 feet tall (183cm).
Find out more about Angry Birds at Madame Tussauds, www.madametussauds.com/London.

Aston Martin £1 Million Car Flies 300 Feet Over London

Ahead of the 2016 FIA World Endurance Championship, which is scheduled for this weekend (Sunday 17th April), Aston Martin has teamed up with property developer Mount Anvil to get fans excited.
On the 12th April the car manufacturer airlifted a £1 Million 2016 V8 Vantage GTE Challenger, over 300 feet into the sky by crane onto the 31st floor of a Canary Wharf skyscraper.
The chosen destination, Dollar Bay, is Mount Anvil’s dockside, 31 storey, crystalline glass tower, which overlooks the financial district of London.
The stunt launched the partnership between Aston Martin and Mount Anvil, with the brands stating the companies will engage in what has been coined as ‘knowledge-sharing exercises’ throughout the racing season.
Two drivers from Aston Martin carried out a practice change over, this practice run is crucial ahead of Sunday’s race and presumably a first for the drivers who completed this maneuver 300 feet above London.
Video below
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Via: PR Examples 

Giant Monopoly Board Lands in Trafalgar Square

To celebrate the London Games Festival, a 15m²Monopoly board installation, called ‘Monopoly at the Square’ turned up in Trafalgar Square during the weekend (2nd/3rd April).
The board had all of the usual Monopoly components, with dice and playing pieces, however the giant board showcased a chronological history of video games in the UK. Highlights included the home computer boom in the 1980’s and the rise of virtual reality in the 2010’s.
Members of the public were invited to complete a round of the board to learn more about key figures and dates in the gaming industry.
Michael French, director, London Games Festival said: “The idea behind the giant Monopoly board in Trafalgar Square was to recreate a game that everybody relates to and loves in one of the most iconic areas of London, highlighting the launch of London Games Festival in the most visual fun and interactive way.
“The game board was updated to represent and celebrate the history of the British video games industry. People of all ages came along to enjoy a beautiful spring day in the capital and have a bit of fun and pose for photos on the board.”
The London Games Festival is taking place from 1-10 April, and is to include a total of 15 events.
Via: Pr Examples 

Braintree's #AcceptAnything Food Truck Visits East London

Braintree, the mobile and online payment company, will be bringing their #AcceptAnything Food Truck to three locations in East London this week… Pay with a light saber battle, fist pump, or do a cartwheel, whatever you do, they’ll accept it in exchange for a Bistro Box from the infamous Street Kitchen. Why? Because Braintree lets you accept anything: Paypal, Apple pay, cards and whatever’s next. And for one day, they wanted to ask: what if we really did accept anything for payment?
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The #AcceptAnything food truck will be in these places:
Central Working Shoreditch: Tuesday 5th April, 12-3pm (6-8 Bonhill St, London EC2A 4BX)
WeWork Moorgate: Wednesday 6th April, 12-3pm (1 Fore St, London EC2Y 5EJ)
Huckletree (ALPHABETA): Friday 8th April, 12-3pm (14-18 Finsbury Square, London EC2A 1BR)
 
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This campaign was created by Havas media, psLIVE and Posterscope.

Adidas Unveils Future House Pop-up

Adidas Originals celebrated the launch of its Future House space in London’s Shoreditch, with a live music gig within the building last Thursday night (17 March).
Joey Bada$$, Annie Mac, Wretch32 & Avelino and Snakehips delivered live performances on the night, meanwhile Manny Norte, Monki and Lily Mercer entertained the crowd with live DJ sets.
The space will host live music acts and workshops throughout its six-day tenure, during both the day and night.
AnnieMacatadidasOriginalsFutureHouselaunch(2)
Each day will welcome a new new theme. The 18th March saw  the ‘under the rader’ concept come to the fore, the 19th March focused on the idea that ‘past empowers future’, attendees were invited to ‘follow their own path’ on Sunday 20th March, and the final two days will address the theme of ‘your future is not mine.’
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Described as the next phase of NMD London, Future House aims to inspire attendees, celebrate emerging creative talent and encourage people to champion their own individuality.
Adidas recently landed its The X training space, created by agency PsLIVE within London’s Victoria Park. The x-shaped structure hosted fitness classes, Q&A sessions and smoothie making workshops.
adidasOriginalsFutureHousespace(2)
Via: Event Magazine 

Outdoor Plus Launch Two New Digital Sites

The Canary Wharf Curve
The Lipstick building located east of the city of London, has been transformed in to a state of the art curved digital screen. The Canary Wharf Curve is situated on a busy London interchange facing traffic heading eastbound into Canary Wharf and the Blackwall tunnel.
The area hosts the world headquarters of many global financial institutions, employing some of the highest paid workers in London including Barclays, Citigroup, Clifford Chance, Credit Suisse, Infosys, Fitch Ratings, HSBC, J.P Morgan, KPMG, MetLife, Morgan Stanley, RBC, Skadden, State Street and Thomson Reuters.
A3 Richmond Park
Completely new to the market, this high impact digital screen on the A3 Roehampton Vale at Richmond Park is a must have addition to the outdoor plus portfolio. This premium digital screen targets the affluent Surrey set as they travel northbound towards central London.
With no other advertising of its kind on this stretch of road, this is an opportunity for brands to really stand out and reach an elite Surrey and SW London audience of over 900,000 every two weeks including targeting the notoriously difficult to reach audiences of Richmond, Putney and Wimbledon.
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Exterion Media Win £1.1 Billion Tube Ad Sales Contract

Exterion Media has won Transport for London’s £1.1 billion outdoor ad sales contract for the Tube.

The eight-year deal, worth an estimated £150 million a year, is thought to be the most valuable out-of-home ad contract in Europe and has been expanded to include the Docklands Light Railway, London Overground and the new Crossrail line.
Exterion Media was the incumbent but JCDecaux had become a growing presence in London after winning TfL’s bus shelters contract from Clear Channel last year.
TfL promised advertisers that its new deal with Exterion Media will mean greater use of digital technology so ad campaigns can be targeted by time of day and location.
Graeme Craig, Director of Commercial Development at TfL, said: “We had highly competitive bids from the leading outdoor advertising companies in the world, reflecting the quality and value of our estate. We are delighted to be able to confirm that Exterion Media is our new media partner.
“We believe this partnership can be a catalyst for transforming our stations and the wider industry. The new contract will move away from the traditional concessionary approach to working together to deliver innovation and value on the best station network in the greatest city in the world.”
Shaun Gregory, chief executive of Exterion Media, said: “This is a ground-breaking new partnership and together with TfL, we have a bold vision for the London Rail and Underground estate that will transform the look and feel of advertising in the Capital, and the way that brands engage with consumers.
“We look forward to making this vision a reality using our expansive industry expertise, advanced data and insights, and our innovative network of partners, all of which has contributed to making this one of the best monetised, and most valuable advertising contracts in the world.”
TfL added: “Advertising is constantly evolving and the new partnership will see the installation of responsive digital screens, which will be able to carry different campaigns according to the time of day enabling advertisers to target their campaigns more effectively.”
TfL made the decision at a board meeting, which Boris Johnson, the Mayor of London, was due to chair. The new contract is due to begin in October.
Exterion Media’s victory is likely to have significant impact because its owner, Platinum Private Equity, is now in a strong position to exit or merge the business.
Clear Channel and Ocean Outdoor are two other leading players which are owned by private equity companies which may look to consolidate or merge.
Observers said a victory for JCDecaux, the world’s biggest outdoor company, would have been more dramatic as it would have had close to 50 per cent of the UK outdoor market and left Exterion Media in a weak position.
Via: Campaign