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BlowUP Media Dominated M4 Wealth Corridor with Iconic Large Format Outdoor Site

Large format out of home company blowUP media UK is this week launching its new M4 Outbound site, which at 490sqm, will be the largest outdoor site along the M4 wealth corridor.

The site will be the third largest in London. The location targets traffic heading out of central London towards Heathrow and the affluent counties in the West. It is estimated that 2.7 million vehicles will pass the new site each week.
In addition it is surrounded by motor dealerships such as Mercedes and Audi.

Stella Artois is the Launch Partner on JCDecaux's Motion@LiverpoolStreet

Four full-motion, digital landscape screens unveiled at Liverpool Street Station.
Stella Artois has been announced as the launch advertiser on Motion@LiverpoolStreet, four state-of-the-art, full-motion digital landscape screens and a powerful new communications’ channel for brands, at Liverpool Street Station from Monday 22nd September.
Part of JCDecaux and Network Rail’s vision for the future of rail advertising, Motion@LiverpoolStreet dominates the length of the concourse, offering Stella Artois engagement with the highly-connected, affluent audiences in London’s financial district.
The Stella Artois creative will display branding and directional messages to commuters, inviting them to pick up a Stella Artois Chalice in the station, with the creative changing later in the week, displaying a departure board guiding consumers to premium outlets serving Stella Artois in and around Liverpool Street Station.
This activity was planned and booked by Posterscope. As part of the wider campaign, rail and roadside formats will also be used, including the first time that all three JCDecaux motion products including Waterloo, and Euston, are utilised by a brand.
Phil Pick, Marketing Manager for Stella Artois said: “This activity is a perfect fit for Stella Artois, reaching our target audience in a unique and engaging way through the advertising screens, but also enabling consumers to take home their very own beautifully designed Stella Artois Chalice.”
Spencer Berwin, Managing Director – Sales at JCDecaux UK, said: “This is the exciting expansion of JCDecaux’s Motion Portfolio and we are delighted that Stella Artois is our Motion@LiverpoolStreet launch partner. Motion@LiverpoolStreet is a powerful new digital communications’ channel in the heart of London’s financial district, ideal for brands who want to engage the affluent, style-conscious audiences working and socialising in the city – and follows the digital investment in Motion@Waterloo and Motion@Euston”.
Leia Reuter, Business Director at Posterscope, said: “As an innovative brand, the launch of Motion@LiverpoolStreet provides the perfect opportunity for Stella Artois to reach the affluent ABC1 audience passing through the station. Using real-time arrival and departure data, Stella Artois will target specific commuter groups with promotional and location-based messages. As launch partner, Stella Artois stands out as an innovator in the field, using this fantastic platform to engage the right audience at the right time.”
Via: JCDecaux

New Elonex Digital Screen Set to Target Busy A45 into Birmingham City Centre

A new digital advertising site is set to be unveiled on one of the busiest routes heading towards Birmingham City Centre.

Digital Out of Home specialists, Elonex Outdoor Media has announced plans to add to its already impressive portfolio of digital roadside screens by building a new standout site in Birmingham on the A45, where high volume City Centre bound traffic is present at all times of the day.The new digital screen, which measures 24 square metres, will be located on the gable end of Delta View House, immediately next to a new Morrisons store on the busy A45/Coventry Road. The site is just two miles away from Birmingham Airport and junction 6 of the M42, on  one of the major travel routes into Birmingham City Centre.
Positioned to face all City Centre bound traffic and dominating its location, the new digital screen, which will be known as the A45 Mega 6, is full motion and will be visible to commuters from an incredible distance in a highly congested travel area which is renowned for huge dwell times.The new Elonex screen, which will provide the only digital advertising offering on that stretch of the A45, will deliver in excess of 10 million audience impacts annually and allow both national and local brands to target the location’s much sought after, captive audience in high impact digital format for the very first time.

Ocean Outdoor Launch The Screen On The Tyne

Ocean we are committed to expanding their digital portfolio in key UK cities and are proud to announce the launch of their new advertising screen in Newcastle.
Situated on the Swan House roundabout, the main gateway into Newcastle city centre and moments from the iconic Tyne Bridge, The Screen on the Tyne is the only digital out of home screen in Newcastle.
The 48m2 high-quality display is located at the the intersection of the main arterial route into Newcastle city centre, The A167 (M), with Mosely Street and Pilgrim Street, two of the busiest vehicular roads within the city.
The Screen on the Tyne will launch week commencing 24thMarch.
Via: Ocean Outdoor