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Storm's Piccadilly screen celebrates100 days until the Rugby World Cup with live Periscope stream

Prince Harry will today mark 100 days to go until the start of the 2015 Rugby World Cup, as he joins England legends Jonny Wilkinson & Will Greenwood for a ceremony live from Twickenham.
Prince Harry will lead a number of short speeches in front of a few hundred fans assembled at Twickenham, before the Webb Ellis Cup is placed into a specially commissioned jeep which will start the UK trophy tour, with Will Greenwood beginning the first leg of the journey to Scotland.
Johnny W and Prince Harry- World Cup
Rugby fans around the world will be able to share in this moment through Periscope & Twitter. Out of Home media owner Clear Channel will also be displaying the 15-20 minute broadcast live on their premium Storm site in Piccadilly. Once the broadcast ends, Tweets will appear on-screen with fans able to send in questions for Jonny Wilkinson using #AskJonny.
This marks the first time a Periscope video stream has been displayed on this scale in the UK, on Storm’s iconic ‘One Piccadilly’.
This will also be the first ever Periscope from the recently launched, official @rugbyworldcup account. Fans should follow @rugbyworldcup on Periscope and Twitter to make sure they don’t miss it.

McDonald's Gives Piccadilly Circus Sign Interactive Overhaul

McDonald’s high-profile advertising sign in Piccadilly Circus has been overhauled to become a “gigantic interactive visitors’ book”.
Leo Burnett, the fast-food company’s creative agency, has created a fictional world called “Little Piccadilly”.
As people pass the McDonald’s screen, they will be invited to create their own animated character on the website LittlePicca.com and send it to the screen through their smartphone. The character will then appear on the screen in “Little Piccadilly” shortly afterwards.
The characters will be rotated on the sign, meaning each character effectively becomes a permanent resident on the sign. The sign will work 24/7, 365 days a year and the background will change to reflect the real-time weather and season conditions, such as rain, sun, night.
The agency claims this will make it the world’s first digital advertising screen to be fully interactive.
McDonald’s says this new sign reflects the “democratic values” of its brand, by allowing everyone to make their mark on one of the world’s most visited places.
There are more than 300 million possible combinations of illustrated artwork and animations, so the same thing will never be shown twice.
Little Piccadilly is a long-term initiative and the agency plans to add new functionality over time, such as messaging and real-time games.
Via: Brand Republic

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