Embracing the Future

The media world continues to evolve at a staggering pace, and Out-of-Home is changing as fast as any other medium.  In some markets Out-of-Home has been completely transformed in the past few years, from a medium based on paper and paste, to a medium offering a vast array of new technologies including scrolling panels, lenticulars, and digital screens; in other markets this revolution is just beginning.

Posterscope’s Hyperspace division exists to keep track of the seemingly never-ending supply of new formats, new technologies and non-traditional (or “ambient”) offerings.  The convergence of technology such as mobile phones or digital screens and Out-of-Home communications means that understanding and expertise in this sector is becoming evermore important.  Hyperspace sorts the wheat from the chaff, discarding the gimmicks while isolating the new formats that offer real, effective solutions to our clients.

Hyperspace ensures that we are always striving for maximum accountability and effectiveness, helping to shape this sector of the marketplace during the process.  And where the optimum solution to our advertisers’ needs doesn’t exist, we create bespoke facilities, regardless of scale and environment – from giant poppy fields in urban landscapes to postcards hidden in clothing pockets with retail outlets.

Of course innovation does not preclude traditional advertising formats.  With increased clutter and competition for consumers’ attention, differentiation will keep moving up the agenda and Hyperspace’s production-based solutions enable advertisers to enhance existing formats, whether by installing heaters in bus shelters or using the latest print technologies such as light emitting vinyl.

From ingenuity in mass coverage formats to the development of one-to-one communication channels, Hyperspace is in the forefront.