Growing the Out of Home Medium

The Out-of-Home industry is growing rapidly, fuelled by three factors.

Innovation:

The continuing evolution of the Out-of-Home market has created – and continues to create – more and more effective solutions for advertisers.  As the medium develops more ways of reaching and engaging with consumers, so it becomes a more attractive media choice.

Consumer Behaviour:

Consumer trends are fuelling the growth of the OOH medium.  People spend more time out of their homes than ever before (in some markets, up to 60% of their waking hours), reducing the relevance of the media which reach them at home, and increasing the power of Out-of-Home.

Meeting Advertisers’ Needs:

More than ever before advertisers and their media agencies need to understand exactly how their advertising works, and how hard it works.  The OOH medium is continually improving its levels of accountability, and its understanding of how consumers interact with the medium.

The Posterscope network is a response to this growth.  Posterscope has created the world’s first real Out-of-Home communications network, designed to ensure that our clients reap the maximum benefits from this vibrant and powerful medium.

But the Posterscope Worldwide network isn’t just a response to growth; it’s an agent for growth too.  By offering the industry’s best planning and buying, by championing the quest for greater accountability in the medium, by working to better understand the relationship consumers have with Out-of-Home, and by finding innovative and creative Out-of-Home solutions we have been able to attract more and more advertisers into the medium.