Mapping The World

Posterscope’s industry-leading suite of proprietary software tools, PRISM, includes planning systems that, in the most developed markets, allow for tight geo-demographic targeting of your audience, thus minimising wastage.

These tools mean that our planners know where your target audience is, and where the sites are that will reach them, whether this is defined by proximity to a retail outlet, for example, drive-time into or out of a major city, or customer records.

PRISM Effect, meanwhile, goes beyond simply telling you how many people saw your campaign; through modelling a series of variables (such as creative familiarity, brand knowledge and design) PRISM Effect can pinpoint the optimum lay down of a campaign to extend recognition in consumers’ memories.

Not all markets are equally advanced, but all are developing rapidly, allowing us to drive the use of our PRISM tools across markets to offer the best possible Out-of-Home planning in each territory.