Measuring Effectiveness

The Out-of-Home medium is striving to offer clients a clearer understanding of how effective their advertising is, and Posterscope is at the forefront of this quest. We have developed PRISM Benchmark to ensure that we deliver the best price. PRISM Forecast tracks market movements to gain further advantage for our clients. While PRISM creative allows a client to see their design in situ pre campaign.

Evaluating the effectiveness of a campaign is an integral stage of our Orbit best practice process, which all our planners employ.

Many of our key accounts are audited by independent consultants, offering further reassurance. We work closely with agencies and advertisers to provide measures of effectiveness on specific campaigns. And we have undertaken work with a specialist research company to analyse and better understand the contribution Out-of-Home makes in creating a sales uplift, either as the solus media channel or when used in combination with other media.

No one in this sector offers greater accountability than Posterscope.