Understanding Consumers

As marketing communications become more sophisticated, it’s now more important than ever to know not just how many people have seen your advertising, but how they have reacted to it. The work of Posterscope’s research division, Insight expands our understanding of how consumers engage with all kinds of OOH advertising, giving our planners valuable insights which can enhance the effectiveness of our campaigns and increase the media value that advertisers achieve.

Insights’ qualitative survey, Reveal, examines the different ways in which various key target audiences view Out-of-Home advertising.

Reveal helps our planners truly understand how the different Out-of-Home formats are viewed by different people: when they see them, what mood they’re in when they see them – and how these factors affect the way they respond to the creative work.

This work, pioneered in the UK, will be extended around the Posterscope network.